Influencer Marketing
End-to-end campaigns with creators matched on audience truth, not follower counts. We brief, negotiate, and quality-check every post.
Micro to celebrityAll platforms
Influencer & Creator Marketing · India
Influence. Intentionally Built.
Crafting Visibility, Driving Profitability
We connect forward-thinking brands with creators their audiences already trust — and run every campaign end to end: strategy, creators, content, and numbers you can defend in a boardroom.
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Who we are
Agencies sell you deliverables. We build you believers.
Primenaire is an Indian creator-economy company working both sides of the table. For brands, we find creators whose audiences actually convert — and run the whole campaign: strategy, contracts, content, launch, reporting. For creators, we bring serious brand deals, fair terms, and long-term partnerships instead of one-off barters.
Because we know both sides, nothing gets lost in translation. Briefs land clearer. Content feels native. Numbers hold up. That's the whole trick — and almost nobody in India does it with taste.
What we do
Six ways we move the needle
Every engagement is scoped to one outcome. No retainers that drift, no decks that go nowhere.
UGC Engines
Always-on pipelines of user-generated content for ads that convert without feeling like ads. Fresh hooks, every week.
Ad-ready formatsWeekly drops
Campaign Strategy
Positioning, creative direction, and channel planning before a single brief goes out. Launches, virality plays, seasonal pushes.
Product launchesContent strategy
Performance Campaigns
Creator content wired to trackable outcomes — installs, sales, signups. Paid amplification on what's already winning.
Tracked linksSpark ads
Creator Management
Representation for creators we believe in — deal flow, negotiation, positioning, and a path from collabs to long-term partnerships.
Brand networkPortfolio growth
Analytics & Reporting
Live dashboards, honest attribution, and reporting your CFO will actually read. You always know what a rupee earned.
Live dashboardROI tracking
For brands
You've been burned before. We know.
Inflated follower counts. Campaigns that end with pretty screenshots and no sales. Five vendors, zero owners. Here's how we're different.
01Vetted creators only
02Fixed-scope pricing
03Live reporting
04One point of ownership
Plan my campaign
"The influencer had 300K followers and moved 12 units."We audit audience authenticity and past conversion signals before anyone touches your brief. You approve every name.
"The campaign ended and nobody could tell me what it earned."Every campaign ships with tracked links, codes, and a live dashboard. Reach, traffic, conversions — visible while it runs, not a month later.
"I was coordinating ten creators myself by week two."One Primenaire lead owns your campaign end to end — briefs, contracts, deadlines, revisions. You get a weekly summary, not a group chat.
What working with us feels likeA strategy call, a fixed scope, creators you sign off on, content that sounds native, and a report you can forward upward without editing.
For creators
Your talent deserves better than barter deals.
We represent creators the way agents represent athletes — real briefs from serious brands, fair rates negotiated for you, and a career plan beyond the next post.
01
Paid collaborations, not exposure
Access campaigns from D2C, beauty, tech, and lifestyle brands with real budgets — from ₹10K one-offs to long-term ambassador contracts.
02
We negotiate. You create.
Rates, usage rights, exclusivity, timelines — handled. You see the final terms before you say yes, and you never chase an invoice.
03
Long-term over one-off
We push brands toward 3–6 month partnerships, because recurring income beats one viral brief. Repeat collabs are our default, not our exception.
04
Personal brand, built deliberately
Positioning, media kit, and category strategy — so your profile reads like a business, and brands come to you.
05
A room worth being in
A private network of working creators — campaign leads shared early, rate benchmarks in the open, and honest answers when you need them.
Why Primenaire
The difference is discipline
Curation
We say no a lot
Under 15% of creators who apply make it into the network. Small on purpose — every match is a name we'd stake our own on.
Perspective
Both sides of the table
We manage creators and run brand campaigns. That dual fluency is why our briefs land and our content never smells like an ad read.
Accountability
Numbers, not vibes
Every campaign has a measurable goal agreed upfront. If we wouldn't put it in a report, we don't put it in a pitch.
Taste
Premium is a practice
From the deck to the contract to the content, everything we ship is considered. Your brand is judged by the company it keeps.
How a campaign runs
From first call to final report
One owner, six steps, no surprises. Most campaigns go live within three weeks.
STEP 01
Discovery call
Thirty minutes on your product, your audience, and what success looks like in numbers. If we're not the right fit, we'll say so on this call.
Day 1STEP 02
Strategy & creator match
We come back with a positioning angle, content formats, and a shortlist of vetted creators — with audience data attached. You approve every name.
Days 2–6STEP 03
Briefs & contracts
Fixed scope, usage rights, timelines, and payment terms — signed before production starts. Nobody works on a handshake.
Days 6–9STEP 04
Content production
Creators produce; we quality-check against the brief and your brand guidelines. You review final cuts before anything ships.
Days 9–16STEP 05
Launch & amplification
Coordinated posting for compounding reach, plus paid boosting behind whatever the audience is already loving.
Days 16–21STEP 06
Report & scale
A plain-language report: what ran, what it earned, what to do next. Winning formats roll into the next cycle at better unit economics.
Day 21+
Industries
Fluent in your category
Proof
What the work adds up to
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Campaigns delivered
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Creators in network
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What partners say
Trusted on both sides of the table
★★★★★
"First agency that showed me creator audience data before asking for budget. The campaign paid for itself in eleven days."
RS
Riya S.
Founder, D2C skincare brand
★★★★★
"We'd written off influencer marketing after two bad agencies. Primenaire rebuilt our program around micro-creators and the CAC finally makes sense."
AD
Arjun D.
Growth lead, SaaS startup
★★★★★
"They negotiated triple my usual rate and the brand still renewed for six months. I just make content now — everything else is handled."
NK
Neha K.
Creator, 480K followers
Watch: how a ₹3L campaign returned ₹14L in 6 weeks
Case film · 2 min — full creator lineup, content, and dashboard walkthrough
Questions
Asked before every campaign
Engagements start at ₹1,00,000/month for always-on UGC pipelines. Full influencer campaigns are scoped to your goal — most brands invest ₹2–8 lakh per campaign. Every scope is fixed before we start; no surprise line items.
We audit audience authenticity, engagement quality, past brand work, and category fit — not just follower counts. You approve every creator before a brief goes out.
Standard campaigns launch in two to three weeks from the strategy call: one week for creator matching and contracts, one to two for production. Urgent launches can compress to ten days.
Tracked links, promo codes or pixel events where possible, plus a live dashboard covering reach, engagement, traffic, and conversions. You see what we see, while the campaign runs.
Yes — some of our best results come from focused micro-influencer campaigns for early D2C brands. What matters is a clear goal, not a big logo.
Use the form below and choose "I'm a creator", or message us on WhatsApp with your handle. We review every application personally and reply within a week.
Start a conversation
Tell us the goal. We'll bring the plan.
Fill this in and it lands directly on our WhatsApp as a structured brief — you'll usually hear back within a few hours.
What happens next
- We reply on WhatsApp within a few working hours.
- A 30-minute discovery call — free, no deck, no pressure.
- Within a week: strategy, creator shortlist, and a fixed quote.
Trusted by
Brands we’ve run campaigns for
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