Every campaign here is scoped to a goal before a single creator is briefed. These are the objectives, the rosters and the execution — written the same way we report to clients.
Campaign visual — awaiting approved asset
Beauty & Personal Care
D2C Beauty Brand
Objective
Launch a new serum to a cold audience and prove creator-led acquisition could beat paid social.
Creators matched
12 micro creators (10K–80K) in skincare and dermatology-adjacent education.
Execution
Education-first briefs rather than product hauls: each creator explained one ingredient claim, then disclosed the product. Top three performers were amplified as paid whitelisted ads.
12Creators
Reels + ShortsFormat
6 weeksDuration
Results: reach, engagement and conversion figures for this campaign are pending client sign-off and will be published once approved. We don’t publish numbers we can’t evidence.
Replace an expensive studio shoot cycle with an always-on stream of usable content.
Creators matched
8 home-cook and food creators producing to a fixed monthly brief.
Execution
A standing UGC pipeline: monthly briefs, fixed rates, rights cleared for paid usage. Output feeds the brand’s own ad account rather than only creator channels.
8Creators
MonthlyCadence
Paid usage clearedRights
Results: reach, engagement and conversion figures for this campaign are pending client sign-off and will be published once approved. We don’t publish numbers we can’t evidence.
Move from one-off collaborations to a repeatable roster with predictable output.
Creators matched
Long-term roster across styling, thrift and occasion-wear niches.
Execution
Quarterly contracts instead of per-post deals, with a shared content calendar so drops and creator posts land together.
Retainer rosterModel
QuarterlyPlanning
InstagramChannel
Results: reach, engagement and conversion figures for this campaign are pending client sign-off and will be published once approved. We don’t publish numbers we can’t evidence.
